Ermenegildo Zegna - Store Installation

Challenge:
To furnish the new opening Ermenegildo Zegna’s big store (800 mq) in Via Monte Napoleone (Milan). It was a hard job to keep up with the elegance and fashion of the brand.

Strategy:
Peter Marino, architect in New York, decided to realize a big lenticular wall (called Feauture wall) inside the shop. In this way the store would be decorated in an original way and it would also be consistent with the brand since the image represented was the Zegna’s oasis.

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Description:
The big framework was composed of 48 lenticular panels for a total surface of 40 mq. The effect used was a 3-phase flip representing the seasonal changing of the mountain.

Results:
Both the architect and the client were very happy with the finish work and the shop was chic and elegant; the feature wall was one of the most impressive attractions of the store.

Agency:
TreD
www.lenticolare.it