SAMSUNG - Bus Shelter Lenticular Poster
Client:
Samsung
Product:
Bus Shelter Poster
Challenge:
In order to promote Samsung’s new camera coming out in Germany, Photogram was tasked to produce a high impact poster using lenticular techniques. The requirements were very high. The poster must be: bus shelter size, resistance to the ever changing weather; heat, cold, sun, easy to install, re-useable and last but not least, they had to be much cheaper then manually produced lenticular posters. In addition, the production delay was 15 days including delivery in Germany.
Photogram proposed a poster which can be printed on a press using UV lithographic printing process.
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of this Lenticular Project
Description:
The poster was a 2 flip, side to side effect combined with a dramatic 3D effect. The size was 48” x 70” (120cm x 180cm). The quantity was 200 posters.
Results:
The campaign had a lot of success!
The poster‘s purpose was to catch people’s attention and that’s exactly what it did.
Agency:
Photogram