MONSTER.com - Phone Card and Packaging Enhancement
Challenge:
Enhance the brand messaging of MONSTER.com's direct mail package and add value to a prepaid calling card.
Strategy:
Capture the attention of the recipient with a unique lenticular packaging style that was in keeping with the "Release the Monster" campaign—revealing the fun animated lenticular card. More long-term, the card would also reinforce the brand while being used as a prepaid phone card.
Enhance the brand messaging of MONSTER.com's direct mail package and add value to a prepaid calling card.
Strategy:
Capture the attention of the recipient with a unique lenticular packaging style that was in keeping with the "Release the Monster" campaign—revealing the fun animated lenticular card. More long-term, the card would also reinforce the brand while being used as a prepaid phone card.
Description:
A lenticular phone card that was one part of a total Monster.com campaign called, "Release the Monster." It showcased the MONSTER® brand icon, 'Trump,' in which a lenticular animation effect was used to give the illusion of him "peeking out" from inside the box.
Results:
The lenticular card made a bold first impression! It also strengthened the brand message of "Release the Monster" from the moment the package was delivered and continued to support the brand message as the lenticular phone card was used by the recipient.