Family Guy - Lenticular Insert
Company:
Family Guy, 20th Television
Product:
Magazine insertion
DMTV and our client, 20th Television, decided a joint, industry-trade targeted marketing campaign for the launch of Family Guy into broadcast syndication, would be ideally suited for lenticular. We designed a full page ad to incorporate a glued-on lenticular card of the “World Domination” campaign as a special peel-off card targeted to industry buyers in Ad Age Magazine. DMTV would have the opportunity to market its lenticular products and 20th would have a unique interactive message unlike their competitors’ regular printed ads.
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Description:
Full color, 15 x 12 ad with designated area for a peel-off 5 x 7 postcard of “Stewie, World Domination.” Ad described program highlights and contact for syndication spot sales. Backside of peel-off card showcased DMTV’s marketing information, website address and call to action message.
Results:
Ad Results Document
Per the follow up study by Ad Age on respondents recall and response to all ads in the issue, the DMTV/20th ad received highly favorable results and in fact, respondents said they felt more favorable about 20th Television as a result of the ad. They were very impressed with the lenticular card and its effectiveness saying they played with it all day and even took it home for their families to see. Family Guy debuted #1 in syndication just behind Two and Half Men in national syndication ratings.
Agency:
DMTV