Company:
Dallas Cowboys
Product:
Collector Cups
Strategy:
Client wanted to create a memorable souvenir for fans, while increasing sales and reinforcing the excitement of Dallas Cowboys football games.

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of this Lenticular ProjectDescription:
Dynamic Drinkware created lenticular cups featuring several players. Cups were created throughout the season to highlight the team and its success, such as the playoffs.
Results:
"Lenticular cups have alowed the Cowboys to charge a higher price to our customers, with no objection, because our fans know they are getting a great souvenir that will last for years to come," reports George Wasai, Director of Food & Beverage for the Dallas Cowboys. “Our profits and sales have steadily increased, while providing our customers with the very best in beverage containers.”
Agency:
Dynamic Drinkware lenticular cups