BLUE BUNNY - Lenticular Fan-fold Brochure

Challenge:
Create a brand awareness of Blue Bunny's NEW decadent ice cream treat -FRIAZOS® Dazzling Layered Desserts-and increase sales of the product to both restaurants and consumers alike.

Strategy:
Show both restaurants and consumers that Blue Bunny's FRIAZOS® Dazzling Layered Desserts are not only a delicious premium product but also a dessert that can be quickly and easily removed from the package and served.

Description:
A unique 10-panel, fan-folded brochure that highlighted Blue Bunny's up-scale new FRIAZOS® Dazzling Layered Desserts ice cream. The cover featured a two-flip lenticular image that rotates between the easy-to-open packaging and the luscious presentation of the ice cream inside. Special consideration was put into designing a brochure that could effectively communicate the uniqueness of the product.

Results:
Although the fan-fold lenticular brochure cost more to produce than a standard brochure piece, it's unique design and enticing imagery created the excitement needed to launch a new product in the foodservice industry.

Agency:
The Laux Agency of WI