Raffaello Ferrero - Posters

Challenge:
To bring to the street among people the last part of the TV commercial for the chocolate candy “Raffaello” Ferrero.

Strategy:
To realize an outdoor advertising campaign with lenticular panels using the same imaging of the pack shot.

Click Here to Get a Sample
of a Lenticular Project

Description:
An amazing outdoor lenticular campaign realized with the cooperation of Innovate division of IGP Decaux in 15 bus shelters in the main points of the city.

Results:
The campaign was a great success, in has increased the stopping power of the passers thanks to the related work of innovate poster and TV commercial.

Agency:
TreD
www.lenticolare.it