Cirque du Soleil special VIP invitation

Client:
Cirque du Soleil

Challenge:
In order to create a dramatic effect, the art work was composed of very dark section making it very difficult to print it while preserving the required level of detail

Strategy:
To produce a one of a kind, class act invitation card to be sent to prestigious guess around the world in order to really capture their attention on this new Cirque du Soleil show.

Click Here to Get a Sample
of a Lenticular Project

Description:
The card was a 2 flips, side to side with a combination of 2D and 3D elements. The size of the invitation cards was 5” x 9” integrated in a 6’’ x 10’’ folded card. The invitation card was a complex construction with some mechanical curtains opening to unveil the dramatic lenticular piece. The quantity was 4000 invitation cards.

Results:
The impact was very strong and the special invitation created the expected WOW ! effect.

Agency:
Photogram was in direct collaboration with the Cirque du Soleil for that special project.