Cirque du Soleil
In order to create a dramatic effect, the art work was composed of very dark section making it very difficult to print it while preserving the required level of detail
To produce a one of a kind, class act invitation card to be sent to prestigious guess around the world in order to really capture their attention on this new Cirque du Soleil show.
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of a Lenticular Project
The card was a 2 flips, side to side with a combination of 2D and 3D elements. The size of the invitation cards was 5” x 9” integrated in a 6’’ x 10’’ folded card. The invitation card was a complex construction with some mechanical curtains opening to unveil the dramatic lenticular piece. The quantity was 4000 invitation cards.
The impact was very strong and the special invitation created the expected WOW ! effect.
Photogram was in direct collaboration with the Cirque du Soleil for that special project.