Two and a Half Men - Direct Mail
Company:
WNOL-TV, New Orleans
Product:
Direct Mail
Client television station wanted to reach target demographic in-home during launch of Warner Bros. syndication series, Two and a Half Men. They wanted to show how funny the show was but had a difficult time doing so with traditional single image print until they used dmtv-XI lenticular.
Click Here to Get a Sample
of this Lenticular Project
Description:
DMTV created a series of 3 flip motion images of the cast of Two and Half Men on a 5 x 7 mailable postcard. The effect, when held in hand and slightly tilted, created the illusion the cast was laughing while interacting with the station logo. The client was able to secure underwriting dollars from several advertisers paying much of the cost along with Warner Bros. Over 200,000 cards were mailed to the greater New Orleans Parishes between September and October, 2007.
Results:
Client received calls and emails asking for more for friends and family. The program premiered #1 in the time period and the station credits the unique, interactive postcard with much of the success.
Agency:
DMTV