In "Flip" animation, less is definitely more. The most dramatic visual presentation will result with fewer frames.
Color usage plays a large role in a successful lenticular effect. Bright and light imagery will often work best.
Avoid areas of extreme contrast in the main subject, logo, and/or product.
Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.
Avoid overlapping typography that flips to other typography.
(should your planned effect require overlapping typography, a bit of trial and error will need to take place to help ensure success.)
Stay away from very fine type as the lenticular screen will reduce readability.
To maintain sharp contrast between the elements, limit the flip to only two images.
The same cautions apply for type and font information as listed under 3D Depth.
Animation (or Video Motion)
While all master video formats can be used to create an "Animation" effect, digital betacam is the best source material to ensure high-quality motion. The amount of frames that work well are dependant on a number of factors such as image content, image quality, lenticular lens resolution, and imagesetter resolution. Testing different frame usages will need to be preformed.
Due to the vast array of variables involved in preparing digital files for lenticular "video" motion, it is best to consult your printer to assure the best results.
Morph
Elements similar in shape and color density work best for a clean "Morph" effect.
Two images will need to be created—the beginning and ending frames of the morph. (A good morphing software can create the individual frames that are needed.)
Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.
Avoid very fine type as the lenticular screen will reduce readability.
