One of the most important aspects of designing lenticular is the concept. If you have a strong concept, lenticular designing becomes a much easier task.
A variety of effects can be used—and some even combined—yet, many times the best ideas use the least amount of effects. It might be a good idea to consult with your printer when selecting the optimal lenticular effect for your job.
Below are some guidelines that can help you get started with your lenticular design.
3D Depth
Color choice and placement play a large role in the optimum "3D Lenticular " effect.
Bright and light imagery will often be the most successful.
Neutral colors in the background and brighter colors in the foreground work best.
It is best to use soft, less-detailed imagery for the extreme foreground and background layers.
Logos and typography should be near, or on, the middle keyplane where they will appear the sharpest and most readable.
Type and Font Guidelines:
Stay away from "serif" and "italic" type styles.
The font point-size will vary according to the lens LPI.
(Example: The larger LPI (fewer lines-per-inch) will require a larger font point-size. Smaller LPIs (more lines-per-inch) will allow a smaller font point-size.)
Avoid very fine type as the lenticular screen will reduce readability.
A simple test to determine font readability is to print out a proof of the planned font size at 100% and place the planned lens over it to see how it will appear. (Remember to make sure the lens is going in the correct direction.)
To enhance font readability, try outlining the type and applying various stroke sizes. Color is also a huge factor, so try changing the color until you find a satisfying result.
Should you have trouble placing the type at, or near, the keyplane during interlacing, try layering the text on the interlaced art. (Keep in mind that the type will need to be the same resolution as the interlaced art.) By doing this, the copy will become static and there will be no parallax shifting. However, this might cause the type to appear as though it's pushing into some of the 3D objects—depending on the depth and layout. Logos may also benefit from this technique.
*The lenticular images shown above include those from businesses that are not sponsors of, or associated with, this website. The inclusion of a picture of a business' product or application does not constitute an endorsement of this website or of any business associated with this website.
